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Sales - Market Data - DMA Map
| SAN ANTONIO MARKET RANK #37 | |
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METRO AREA 672,960 Estimated TV Households. |
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DESIGNATED MARKET AREA 774,470 Estimated TV Households. |
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Sales - Market Data - The People
The City of San Antonio is home to 1,144,646 multicultural Texans.
| Age | % Population |
| 5 to 9 | 8.0% |
| 10 to 19 | 15.6% |
| 20 to 34 | 23.2% |
| 35 to 54 | 27.4% |
| 55+ | 17.7% |
Median Age
| San Antonio | Texas | U.S. Median |
| 32.9 | 32.6 | 35.6 |
Source: Claritas, Inc. | ||
Race
| White | 67.7% |
| Black or African American | 6.8% |
| Asian | 1.6% |
| Hispanic or Latino | 58.7% |
Source: US Census Bureau, Census 2000. The percentages may add up to more than 100 percent because individuals may report more than one race. | |
Household by Type
| Family Households | 280,828 |
| Family HH's with children under 18 | 145,643 |
| Married couple family | 194,872 |
| Married HH's with children under 18 | 97,670 |
| Nonfamily households | 124,646 |
| Householder living alone | 101,634 |
Sales - Market Data - Designated Market Area
Household Data
| Households | NSI Market Rank: 37 |
| Total DMA Households: | 829,900 |
| Total DMA TV Households: | 818,560 |
| Total Metro TV Households: | 715,060 |
| Population | % of 2+ |
| Total Persons Age 2+ | 3,459,000 |
| Total Persons Age 12-24 | 406,000 |
| Total Persons 18+ | 2,711,000 |
| Total Persons Age 18-34 | 711,000 |
| Total Persons Age 18-49 | 1,350,000 |
| Total Persons Age 50+ | 1,361,000 |
Geography
| Metro Counties (715,060 TV Households) | |||
| Atascosa (14,640) |
Bandera (8,020) |
Bexar (570,620) |
Comal (41,170) |
| Guadalupe (40,060) |
Kendall (11,740) |
Medina (14,660) |
Wilson (14,150) |
| Non-Metro DMA Counties (103,500 TV Households) | |||
| De Witt | Dimmit | Edwards | Frio |
| Goliad | Gonzales | Karnes | Kerr |
| Kinney | La Salle | Lavaca | McMullen |
| Maverick | Real | Uvalde | Val Verde |
| Zavala | |||
Market Penetration Estimates
| Area | Black | Hispanic | Multiset | Cable | VCR |
| Metro | 6.7% | 46.2% | 62% | ||
| DMA | 6.2% | 46.8% | 88% | 73% | 60% |
| San Antonio | 7.4% | 54.9% | N/A | N/A | N/A |
FOX SA News Team
Anchors
Tonight on FOX SA
7:00 PM THE SIMPSONS
8:00 PM FAMILY GUY
9:00 PM FOX 29 NEWS AT NINE
More Heat on the way
We are under the influence of a ridge of high pressure over the next few days and this will keep us in the 90s for highs for the next seven days. With the winds out of the southeast, more and more moisture will pour in keeping us very humid as well.
Forecast models show another upper level system moving across the Rockies over the weekend and into the Central U.S. on Tuesday. This will bring a slight chance for scattered showers and storms to the area ...
AP News
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