Ayesha Curry launches new lifestyle magazine 'Sweet July'
WASHINGTON (SBG) - Ayesha Curry, food and lifestyle personality and wife of NBA star Stephen Curry debuted a new lifestyle magazine -- Sweet July -- on Tuesday.
Curry, founder and editorial director, revealed the name “Sweet July” derives from a sense of joy and a time when all things that are good in her life occurred. She married her husband of nearly nine years and gave birth to all three of their children in the month of July.
On the opening page of the publication, Curry admitted that she didn’t think having a magazine of her own was in her "foreseeable future" despite having someone like Oprah Winfrey to look up to. The 31-year-old gave a nod to Winfrey by saying “Oprah did it, yes, but Oprah is Oprah."
“That’s the reason I wrapped my arms around this magazine, its ethos, and everything it has to offer”, wrote Curry. “I want young girls to have a big vision for their future knowing that anything, truly, is possible.”
The mother of three hopes that the magazine is a reflection of diversity and women, of all walks of life, “not being afraid to take up space.”
In an interview with Ad Age, Curry said: “The theme for this first issue is all about presence and finding gratitude in life’s moments—big and small. It’s a mindset that’s more important than ever right now and something that can resonate with a lot of people adjusting to their new normal.”
The quarterly publication will include recipes, dinner table conversation starters, success stories, and self-care ideas among other topics. Headlines in the first issue include: “Easy weeknight dinners with creative pastas, stir-fries and more delicious dishes,” “Meet 12 amazing founders, makers, and entrepreneurs that inspire,” and “How to stay present with simple techniques that work magic.”
Curry hopes to encourage readers to find their own version of "Sweet July". “It’s a feeling, a thought, a phrase, and I hope it will become a movement,” she said.
Her goal is to inspire a sense of self, change, love, adventure, and gratitude.
