Buc-ee's wins logo case against Choke Canyon BBQ

Buc-ee's vs Choke Canyon BBQ

Popular Texas travel center Buc-ee’s won its case in federal court Tuesday against Choke Canyon BBQ. Buc-ee’s claimed Choke Canyon’s cartoon logo of an alligator licking its lips is too similar to the company's signature logo illustration of a beaver wearing a baseball cap.

A jury in Houston agreed that the alligator logo violated trademark law. The Judge instructed lawyers form both sides to work out how to deal with the trademarked materials.

The trademark spat with San Antonio's Choke Canyon has been ongoing for months.

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